1、 About handbags

从手提袋包装到手提袋印刷到使用，不但为购物者提供了方便，也可以借机再次推销产品或品牌。设计精美的提袋会令人爱不释手，即使手提袋印刷有醒目的商标或广告，顾客也会乐于重复使用，手提袋已成为目前有效率而又物美价廉的广告媒体之一。

From bag packaging to bag printing to use, it not only provides convenience for shoppers, but also takes the opportunity to promote products or brands again. A well-designed bag will make people love it. Even if the bag is printed with conspicuous trademarks or advertisements, customers will be willing to reuse it. The bag has become one of the most efficient and inexpensive advertising media at present.

二、手提袋制作材料

2、 Bag making materials

通常用来制作手提袋的材料有纸张、无纺布、塑料三种。其中，纸质手提袋可选择的纸张类型有铜版纸、白卡纸等。铜版纸是一种普及的手提袋制作材料，其特点在于：印刷适用性好。由于铜版纸具有较高的白度与光泽度，印刷适性良好，印刷助手设计师可大胆采用各种画面及色块，广告效果良好。

There are three kinds of materials commonly used to make handbags: paper, non-woven fabric and plastic. Among them, the paper types of paper bag can be selected are coated paper, white cardboard, etc. Coated paper is one of the most popular bag making materials, which is characterized by good printability. Due to the high whiteness and glossiness of coated paper, good printability, printing assistant designers can boldly use various pictures and color blocks, and the advertising effect is good.

在铜版纸表面覆光膜或哑膜后，不但具有防潮、耐用功能，而且显得更精致。牢度适中，如需与较重的包装品配套，可选用300G铜版纸印刷。白卡纸制作的手提袋是一种高档的手提袋，其特点是：强度高白卡纸手提袋的强度是所有手提袋中高的，这是由白卡纸的物理性能决定的，设计师一般将这种手提袋用于盛放高档服装或商品。

After coated with light film or dumb film on the surface of coated paper, it not only has moisture-proof and durable functions, but also appears more delicate. The fastness is moderate. If it needs to be matched with heavy packaging, 300g coated paper can be used for printing. The bag made of white cardboard is a kind of top-grade bag, which is characterized by high strength. The strength of white cardboard bag is the highest among all the bags, which is determined by the physical properties of white cardboard. Designers generally use this kind of bag to hold high-grade clothing or goods.

纸质细腻与白板纸手提袋相比，白卡纸手提袋手感明显要细腻，因此，显得特别高雅。纸质手提袋印刷后需覆膜或穿绳后方可成形，手袋的绳子可选用尼龙绳、棉绳或纸绳。如手袋尺寸较大时，需在绳孔处加固铆钉以抗拉力。

Compared with the white cardboard bag, the white cardboard bag is more exquisite, so it is particularly elegant. The paper bag can be formed after printing by covering film or threading rope. The rope of the bag can be nylon rope, cotton rope or paper rope. If the size of the bag is large, rivets should be reinforced at the rope hole to resist tension.

三、手提袋设计知识

3、 Bag design knowledge

手提袋对扩大销售，树立名牌，刺激购买欲增强竞争力有很大的作用。手提袋设计一般要求简洁大方，正面一般以公司的LOGO和公司名称为主，或者加上公司的经营理念，能够加深消费者对企业产品的印象，获得良好的宣传效果。

Handbags play an important role in expanding sales, establishing famous brands, stimulating purchasing desire and enhancing competitiveness. Generally speaking, the design of handbags should be simple and generous, and the front should be mainly based on the company's logo and company name, or combined with the company's business philosophy, which can deepen consumers' impression of enterprise products and obtain good publicity effect.

另外，对于作为手提袋设计印刷策略的前提，确立企业形象更有不可忽略的重要作用。设计师要在手提袋设计形式上，体现出企业与众不同的特点，避免单调划一。

In addition, as the premise of bag design and printing strategy, the establishment of corporate image plays an important role. Designers should reflect the distinctive characteristics of the enterprise in the form of handbag design to avoid monotony and uniformity.