When we go shopping malls, colorful goods always attract our attention. The use of the same color is necessary for the product packaging design. The following is a brief introduction.

1.色彩与包装物的照应

1. Color and packaging

主要是通过外在的包装色彩映照内在的包装物品，使消费者能够感知或者联想到内在的包装物。食品包装类其用色主色调鹅黄、粉红来给人以温暖和亲近之感。当然，其中茶，用绿色不少，酒类、糕点类用大红色的不少，儿童食品用玫瑰色的不少，服装鞋帽类以深绿色、深兰色、咖啡色或灰色为多，突出沉稳。

Mainly through the external packaging color reflects the internal packaging goods, so that consumers can perceive or associate with the internal packaging. Food packaging uses the main colors of goose yellow and pink to give people a sense of warmth and closeness. Of course, green is used for tea, bright red is used for wine and pastry, rose color is used for children's food, and dark green, dark blue, coffee or gray are the main colors for clothing, shoes and hats, which are characterized by calmness.

2.色彩与色彩的对比关系

2. The contrast between color and color

这是很多商品包装设计中易表现却又不易把握的事情。表现在包装设计中，这种对比关系非常明显，又常见。一般来说，即色彩运用的深浅、轻重、点面、繁简、雅俗、反差等等的对比。

This is a lot of commodity packaging design easy to express but not easy to grasp. In the packaging design, this kind of contrast is very obvious and common. Generally speaking, it refers to the contrast of the depth, weight, point and surface, complexity, vulgarity, contrast and so on.

由于色彩对于产品外包装设计的重要性，我们在设计产品的包装盒手提袋更应注意色彩的选择，发挥出更好的包装效果。

Because of the importance of color in the design of product outer packaging, we should pay more attention to the selection of color in the design of product packaging box and handbag, so as to play a better packaging effect.

以上就是小编为大家介绍的关于色彩对于印刷包装的重要性，详细的内容请关注公司网站：http://www.xinfengyinshua.cn，会有更多精彩内容为大家呈现，希望可以帮助大家。感谢大家长久以来的关注与支持!

The above is about the importance of color for printing and packaging. For details, please pay attention to the company's website: http://www.xinfengyinshua.cn , there will be more wonderful content for you, I hope it can help you. Thank you for your attention and support for a long time!