With the growth of the Internet, the network has become an indispensable part of people's daily life. With the rapid growth of large-scale e-commerce, many famous traditional enterprises have also stepped into the publicity album printing e-commerce industry. In addition, special colors can be used for printing. The operation of this process can highlight the characteristics of pictures and promote the overall beauty. Wireless adhesive binding, trimming neat, aesthetic, easy to read. When carrying out the print design of brochures, designers should try to use one or two spot colors as the background color of printing. It should not be too complicated. If it is complicated, there will be no point in reading.

常见的宣传画册印刷装订方式有，骑马钉，无线胶装，锁线胶装，胶装等。

The common printing and binding methods of brochures include horse riding nails, wireless glue binding, sewing glue binding, glue binding, etc.

凹凸压印又称压凸纹印刷，印刷品外表装饰加工中一种特殊的加工技术，使用凹凸模具，一定的压力作用下，使印刷品基材发生塑性变形，从而对印刷品外表进行艺术加工。压印的各种凸状图文和花纹，显示出深浅不同的纹样，具有明显的浮雕感，增强了印刷品的立体感和艺术感染力。 压印是浮雕艺术在印刷上的移植和运用，其印版类似于我国木版水印使用的拱花方法。印刷时，不使用油墨而是直接利用印刷机的压力进行压印，操作方法与一般凸版印刷相同，但压力要大一些。如果质量要求高，或纸张比拟厚、硬度比拟大，也可以采用热压，即在印刷机的金属底版上接通电流。

Concave convex printing, also known as embossing printing, is a special processing technology in the surface decoration processing of printed matter. The use of concave convex mold, under a certain pressure, makes the printed material plastic deformation, thus carries on the artistic processing to the printed product appearance. All kinds of embossed graphics and patterns show different depth patterns and have obvious relief feeling, which enhances the three-dimensional sense and artistic appeal of the printed matter. Embossing is the transplantation and application of relief art in printing. Its printing plate is similar to the arch flower method used in woodblock watermark in China. When printing, do not use ink, but directly use the pressure of the printing machine for imprinting, the operation method is the same as general relief printing, but the pressure is higher. If the quality requirements are high, or the paper is thick and hard, hot pressing can also be used, that is, the current is connected to the metal plate of the printing machine.

济南印刷厂通常在画册精装、日历、包装盒、吊牌、名片等。 可是为了增加画册的美观机能，良多画册加倍了，一些此外印刷工艺，好比压纹，UV，烫金，凹凸，丝印，覆膜，滚金，透空等。起凸，增加图像的三维度，增加印刷品的手感和观感。骑马钉，画册平坦，费用低，火速便捷，合用于页码少的画册。 锡烫，质感更佳，华美高尚品质。锁线胶装，加固胶装质量，密度更高，平整不易散开。 宣传画册印刷UV工艺，晋升光感，凸显立体结局。

Jinan printing factory usually in album hardcover, calendar, packing box, tag, business card, etc. However, in order to increase the aesthetic function of the album, many of them have been doubled. Some other printing techniques, such as embossing, UV, bronzing, concave convex, silk screen printing, film covering, gold rolling, air permeability, etc. Convex, increase the three-dimensional image, increase the feel and appearance of printed matter. Horse riding nail, flat album, low cost, fast and convenient, suitable for album with few pages. Tin hot, better texture, gorgeous and noble quality. Lock line glued, reinforced glue quality, higher density, flat and not easy to spread. Publicity album printing UV technology, enhance the light sense, highlight the three-dimensional outcome.

为了使成批的宣传画册印刷品的底色相一致，应该采用封套印刷，这种工艺可使墨层更为的平服，且印刷出来的版面，不会花也不会呈现白点，可以真实的反映出，原稿的艺术结局。覆膜，有效防止纸张发黄褪色和破损，防水机能。所以宣传画册印刷在设计时，要巧妙运用色彩，来突出画册的表达重点，经由过程视觉结局来调动消费者的阅读乐趣。

In order to make the background color of a batch of publicity album printed materials consistent, we should use envelope printing, this process can make the ink layer more smooth, and the printed page will not flower or show white spots, which can truly reflect the artistic ending of the original manuscript. Film covering, effectively prevent paper yellowing, fading and damage, waterproof function. Therefore, in the design of publicity album printing, we should skillfully use color to highlight the expression focus of the album, and mobilize the reading pleasure of consumers through the process of visual ending.