一、重在体现企业实力画册毕竟是用来宣传企业的，在形象和产品上可以适当夸大，但不要太过了。可以把公司准备执行或正在研发的产品简单介绍一下。当然重要的是一定要体现出企业的实力和发展前景，并给予较高的期望。

1、 The focus is to reflect the strength of the enterprise. After all, the album is used to promote the enterprise. You can exaggerate the image and products appropriately, but don't go too far. You can briefly introduce the products that the company plans to implement or is developing. Of course, it is important to reflect the strength and development prospects of the enterprise and give higher expectations.

二、外观精美大方一本画册在手，无论档次如何，首先映入眼帘的定会是画册的外观。精美大气的画册会让消费者产生兴趣，必会对企业的印象产生好感。虽然这类画册的费用会高一些，但其产生的效果是不容小视的。

2、 The appearance is exquisite and generous. No matter what the grade, the first thing that comes into sight will be the appearance of the album. The exquisite and magnificent picture album will make consumers interested and will definitely have a good impression on the enterprise. Although the cost of this kind of album will be higher, its effect cannot be underestimated.

三、加大信息量如果企业在大型媒体做过宣传的话，那么就一定要把这些事件给填进去，这样一来就更有力的增强了企业的实力。如果消费者看到了这些信息并对此感兴趣的话，都会直接去网站看这些资讯，从而加强了消费者对企业的印象，达到了宣传的目的。

3、 Increase the amount of information. If the enterprise has done publicity in large media, it must fill in these events, so as to strengthen the strength of the enterprise more effectively. If consumers see this information and are interested in it, they will directly go to the website to see this information, so as to strengthen consumers' impression of the enterprise and achieve the purpose of publicity.

四、根据自身情况选择页数现在大多数企业对于企业画册的设计来说，多多少少都有些误区，都认为画册做得页数越多越好，仿佛画册页数的多少才能决定企业形象的好坏。

4、 Choose the number of pages according to their own situation. Now most enterprises have some misunderstandings about the design of enterprise album. They all think that the more pages the album is made, the better, as if the number of pages in the album can determine the quality of the enterprise image.

画册页数的多少并不能决定企业实力的强弱。有的企业产品很少，8-12页左右就能介绍清楚。如果硬要弄上几十页，多出来的内容也都是滥竽充数，一定会影响整本画册的观赏性。因此，要根据自身情况量力而行，取其精华，优中选优。

The number of pages in the album does not determine the strength of the enterprise. Some enterprises have few products, which can be introduced clearly on about 8-12 pages. If you insist on dozens of pages, the extra content is just to make up the number, which will certainly affect the appreciation of the whole album. Therefore, we should act according to our own situation, take its essence, and choose the best from the best.

五、画册用语简单明了画册是宣传企业的媒介，要让大多数消费者看明白。因此语言要简单明了，毕竟看企业画册的消费者文化程度不一样，要满足大众口味。

5、 The terms of the album are simple and clear. The album is the media to publicize the enterprise, which should be understood by most consumers. Therefore, the language should be simple and clear. After all, consumers who read enterprise albums have different cultural levels, and they should meet the tastes of the public.

六、济南画册印刷厂家认为优良的印刷质量画册在印刷不要选择太小的印刷厂，印刷是所有前期工作的终体现，机器的压力，油墨的质量都会影响画册品质展现。选择好的印刷能使企业的宣传更有品味。

6、 Jinan album printing factory believes that excellent printing quality. Don't choose too small printing factory for album printing. Printing is the final embodiment of all preliminary work. The pressure of machine and the quality of ink will affect the quality of album. Choosing good printing can make the publicity of enterprises more tasteful.

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