如今，很多宣传渠道都离不开印刷，印刷成了一种手段。但是，相关人员在开始工作之前应该考虑一些问题和事项。下面来讲讲印刷前要估算以及明确很多事项是哪些？

Nowadays, many publicity channels are inseparable from printing, and printing has become a means. However, relevant personnel should consider some issues and matters before starting work. Let's talk about the estimation and clarification of many items before printing?

估算成本，衡量视觉效果

Estimating costs and measuring visual effects

1、需要估算印刷成本，呈现产品包装印刷的视觉效果，看设计能否满足需求。

1. It is necessary to estimate the printing cost, present the visual effect of product packaging and printing, and see whether the design can meet the needs.

2、需要从不同的视角进行测试，尽量多角度观察，通过视觉效果判断是否存在色差问题。

2. It is necessary to test from different perspectives, observe from as many angles as possible, and judge whether there is a color difference problem through visual effects.

生产要有明确的品牌定位

Production should have a clear brand positioning

1、品牌传达的是一系列价值主张和主题协调的问题，比如我们印刷的目的是什么，产品升级？产品补充？还是产品创新？

1. The brand conveys a series of value propositions and theme coordination issues, such as what is the purpose of our printing and product upgrading? Product supplement? Or product innovation?

2.需要做的是目标消费群体的定位，进行市场调研和调研，找到目标对象和核心消费群体，以及核心消费群体的价值观和审美品位，分别是所有品牌定位要求。

2. what needs to be done is the positioning of the target consumer groups. Conducting market research and research to find the target and core consumer groups, as well as the values and aesthetic taste of the core consumer groups, are the requirements of all brand positioning respectively.

3、从手感来判断印刷的手感和材质的硬度

3. Judging the hand feel of printing and the hardness of materials from the hand feel

1、好的产品，充分了解产品设计的各种技巧和特点，有品牌要求，在同行中脱颖而出，节约成本，达到视觉美感。

1. Good products, fully understand the various skills and characteristics of product design, have brand requirements, stand out among peers, save costs and achieve visual beauty.

2、根据这些要求，可以选择合适的材料进行合理的捏合和粘合，但我们要求我们的印刷符合产品要求。

2. According to these requirements, suitable materials can be selected for reasonable kneading and bonding, but we require our printing to meet the product requirements.

3、特别是天然无添加剂、无污染的绿色食品，以及具有历史文化气息的食品和产品，更要使用性能材料，使用合适的材料性能更能满足当代人的需求.

3. In particular, natural green food without additives and pollution, as well as food and products with historical and cultural flavor, should use performance materials. The use of appropriate material properties can better meet the needs of contemporary people

比较各个产品的差异

Compare differences between products

1、济南印刷厂家认为有必要参考和研究同类型产品的印刷。这时候就需要注意选择同类型、同档次、同品种、同价值主张。

1. Jinan printing manufacturers believe that it is necessary to refer to and study the printing of the same type of products. At this time, we need to pay attention to choosing the same type, grade, variety and value proposition.

2、找出产品与其他产品的异同，找出不足和优势，加强优势，弥补不足。

2. Find out the similarities and differences between the product and other products, find out the shortcomings and advantages, strengthen the advantages and make up for the deficiencies.

3、可以开始确认印刷的包装风格，在配色、消费群体、字体图案等方面可以找到突破和改进。

3. We can start to confirm the packaging style of printing, and find breakthroughs and improvements in color matching, consumer groups, fonts and patterns.

以上就是问题的相关介绍内容了，希望对您有所帮助，您可以关注我们网站www.xinfengyinshua.cn，了解咨询更多详细的信息，我们专业的客服人员也会为您提供好的服务！

The above is the relevant introduction to the problem. I hope it can help you. You can follow our website www.xinfengyinhua Cn, for more detailed information, our professional customer service staff will also provide you with good services!