山东印刷包装之彩页印刷的要素
彩页如今随处可见,但能否吸引消费者还取决于彩页的品质。尤其在设计方面,需要掌握以下几个要素。下面就跟着山东印刷包装小编来了解了解吧。
Color pages can be seen everywhere nowadays, but attracting consumers depends on the quality of color pages. Especially in design, the following elements need to be mastered. Let's follow the Small edition of Shandong printing and packaging to understand it.
设计表现的手法确定。彩页印刷前,客户需要把产品或品牌所要传达的意图和主旨告知设计师,设计师通过自身的专业技能必须明了而准确地传达设计内容与形象特点。如果投资公司的彩页印刷品被人误认为是保洁公司的彩页印刷品,那么外表装潢形式再美、再新颖,也是失败的。
Design performance of the method to determine. Before color page printing, customers need to inform designers of the intention and theme of the product or brand. Designers must clearly and accurately convey the design content and image characteristics through their own professional skills. If the color of the investment company is mistaken for the color of the cleaning company, then the appearance of the decoration form again beautiful, again novel, is also a failure.
构图方式。画面切忌图片、文字等元素的烦琐堆砌。从宏观上应该作到大栏目条理清晰,比如彩页的封面、封底,产品介绍、资质展示、联系方式等。细节上应该注意画面的留白、使画面有种透气爽朗的感觉,注意点、线、面的元素搭配。
Composition. Pictures should not be pictures, text and other elements of complicated pile up. Macroscopically, large columns should be organized, such as the cover and back cover of color pages, product introduction, qualification display, contact information, etc. Details should pay attention to the white of the picture, so that the picture has a kind of breathable and refreshing feeling, pay attention to point, line, surface elements collocation.
印刷材料的选择。材料多为纸质品,一般现在大家用的比较多的都是铜板纸,又分无光铜和光铜,相对来说无光铜更含蓄,更稳重,山东印刷包装个人认为光铜有点“俗”,当然纸张还在人用,配合独特的设计也可以实现出彩的印刷效果。除此以外还有特种纸了,相对价格比较高,一般用在彩页印刷品的封面或封底能提升画册的档次。
Selection of printing materials. Materials for paper products, generally now we use more are copper sheet paper, and matt copper and light copper, relatively matt copper is more implicit, more stable, Shandong printing packaging personally think that light copper is a little "vulgar", of course, paper is still used, with unique design can also achieve colorful printing effect. In addition to the special paper, the relative price is relatively high, generally used in the cover or back cover of the color page printing can improve the grade of the picture album.
印刷工艺的选择。彩页印刷辅佐后期工艺可以使整体的效果有很大的提升、比如烫印、起凸、模切等。
Selection of printing process. Color printing to assist the later process can make the overall effect of a great improvement, such as hot stamping, convex, die cutting, etc..
以上就是彩页印刷的要素介绍,有需要欢迎随时联系我们,可以通过点击网站www.xinfengyinshua.cn在下方留言或者直接电话联系我们!
The above is the elements of color page printing, there is a need to welcome to contact us at any time, you can click on the website www.xinfengyinshua.cn to leave a message below or contact us directly by phone!
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