1、 About handbags

从手袋包装到手袋印刷再到应用，它不仅为购物者提供了便利，而且还借此机会再次推广了产品或品牌。精心设计的手提袋会让人们喜欢它。即使手提包上印有醒目的商标或广 告，顾客仍会乐于重复使用。手袋已成为较强大，较便宜的广 告媒体之一。

From handbag packaging to handbag printing to application, it not only provides convenience for shoppers, but also takes this opportunity to promote products or brands again. The well-designed handbag will make people like it. Even if the handbag is printed with a striking trademark or advertisement, customers will still be happy to reuse it. Handbags have become one of the more powerful and cheaper advertising media.

二、手袋制作材料

2、 Handbag making materials

通常，用于制造手袋的材料是纸，无纺布和塑料。其中，可以选择用于纸袋的纸张类型包括铜版纸和白卡纸。铜版纸是制造手袋的广泛的材料之一，其特点是具有良好的印刷适用性。

Usually, the materials used to make handbags are paper, non-woven fabric and plastic. Among them, the paper types that can be selected for paper bags include coated paper and white cardboard. Coated paper is one of the widely used materials for making handbags, which is characterized by good printing applicability.

由于涂布纸具有较高的白度和光泽度，并且印刷性优异，因此印刷助理计划者可以敢于选择各种图片和色块，并且广 告效果优异。用光膜或哑膜覆盖涂布纸后，它不仅具有防潮和长期使用的功能，而且显得更加精致。牢度适中，如果需要与较重的包装产品匹配，则可以选择300G铜版纸进行打印。

Because the coated paper has high whiteness and gloss and excellent printability, the printing assistant planner can dare to choose various pictures and color blocks, and the advertising effect is excellent. After covering the coated paper with light film or dumb film, it not only has the function of moisture-proof and long-term use, but also appears more exquisite. The fastness is moderate. If you need to match with heavier packaged products, you can choose 300g coated paper for printing.

白卡纸制成的手提包是一种先进的手提包，其特点是：强度高。白色纸板手提包的强度是所有手提包中较高的。这取决于白纸板的物理性质。教师通常使用这种手提包来存放服装或产品。与白 皮 书手提包相比，白色纸板手提包具有精致的手感，因此显得格外优雅。

The handbag made of white cardboard is an advanced handbag, which is characterized by high strength. The strength of white cardboard handbag is higher than that of all handbags. This depends on the physical properties of the white board. Teachers usually use this handbag to store clothes or products. Compared with the white paper handbag, the white cardboard handbag has a delicate hand feel, so it is particularly elegant.

印刷后，纸质手提包需要进行涂层或穿线成型。手袋的绳子可以用尼龙绳，棉绳或纸绳制成。如果手提包标准较大，则需要在绳孔处加固铆钉以抵抗拉力。

After printing, paper handbags need to be coated or threaded. The rope of the handbag can be made of nylon rope, cotton rope or paper rope. If the handbag standard is large, the rivet needs to be reinforced at the rope hole to resist the tension.

三、手袋策划常识

3、 Handbag planning knowledge

手袋在扩大销售，树立知名品牌，激发购买欲 望和增强竞争力方面发挥着重要作用。手提袋通常要求简洁大方。正面通常基于公司的LOGO和公司名称，或具有公司的经营理念，可以加深客户对公司产品的印象并获得好的宣传效果。

Handbags play an important role in expanding sales, establishing well-known brands, stimulating purchase desire and enhancing competitiveness. Handbags are usually simple and generous. The front is usually based on the company's logo and company name, or has the company's business philosophy, which can deepen customers' impression of the company's products and obtain good publicity effect.

此外，它在树立企业形象方面起着重要作用，作为规划手袋印刷策略的条件。策划者应以手袋策划的形式反映公司的鲜明特征，避免单调。

In addition, it plays an important role in establishing corporate image as a condition for planning handbag printing strategy. Planners should reflect the distinctive characteristics of the company in the form of handbag planning to avoid monotony.