The packaging box design theme should be clear, and the design should be in line with the product characteristics. When a product packaging box lacks the theme, it will lose to the same type of products, and it will make a big deduction in the sales path. The inside of the packing box should not be different, which will create a sense of deception. It is difficult to have repeat customers.

二、包装盒设计要实事求是

2、 Packaging box design should be practical and realistic

包装盒要根据实际情况来设计，不能走过多的“捷径”，走过多的捷径会使产品华而不实，过度的修饰更是难有产品品质支撑作保证，往往会被别人所诟病。

The packaging box should be designed according to the actual situation. We can't go through too many "shortcuts". If we go through too many shortcuts, the product will be flashy, and the excessive decoration is difficult to have the product quality support as a guarantee, which is often criticized by others.

三、包装盒设计要符合潮流的需要

3、 Packaging box design should meet the needs of the trend

山东印刷厂

Shandong printing factory

现在的包装盒设计虽然是企业定位，但定位上不得不符合环保的这个潮流，一个环保的包装盒会更让人吸引消费者了解，得到消费者的认同，如产品更是与绿色环保有关的，这可以设计成环保再生包装，这样不但可以保护换进，而且可以得到保护产品性质。

Although the current packaging box design is an enterprise positioning, the positioning has to conform to the trend of environmental protection. An environmental protection packaging box will attract more consumers to understand and get the recognition of consumers. For example, the product is more related to green environmental protection, which can be designed as environmental protection rebirth packaging, which can not only protect the exchange, but also protect the nature of the product.

山东印刷厂家使用的纸张分为两大类：面纸和坑纸。一般包装盒面纸常用的有：白铜、灰铜、单铜、粉灰纸、华丽纸、银卡、黄金卡、白金卡镭射卡、牛皮纸等。

The paper used by Shandong printing factories is divided into two categories: face paper and pit paper. General packaging box face paper commonly used are: white copper, gray copper, single copper, powder gray paper, gorgeous paper, silver card, gold card, white gold card, laser card, kraft paper, etc.

白底白板一共有两种：单铜、白铜。它们的共同点就是正反两面都是白色的。区别在于白铜一面是光滑的，另一面则是不光滑的，就是一面是涂布面，另一面没有涂布面。通俗一点来说就是正面是可以进行印刷的，而另一面是不能够印刷的。单铜则是两面都是涂布面，也就是正反两面都能够进行印刷。

There are two kinds of whiteboard: single copper and white copper. What they have in common is that both sides are white. The difference is that one side of white copper is smooth, the other side is not smooth, that is, one side is coated with cloth, the other side is not coated with cloth. Generally speaking, the front side can be printed, while the other side cannot be printed. Single copper is coated on both sides, that is, both sides can be printed.