谈一谈画册设计在现实中的实用价值
如果用单页说明书或大型说明书无法容纳复杂的广 告内容时,需要多页的宣传册子形;这种页数多的小册子,在编辑方针上,一定要有一贯的内容,在布局或美术观点上,也要使其能发挥个性。这种多彩多姿的小册子,能提供读者知识,除能激起潜在顾客的行动外,亦可用作参考资料,水久保存。
If the single page manual or large-scale manual can not accommodate complex advertising content, multi page brochure sub form is needed; This kind of pamphlet with a large number of pages must have consistent content in terms of editorial policy, and give full play to its individuality in terms of layout or artistic views. This colorful pamphlet can provide readers with knowledge. Besides inspiring potential customers, it can also be used as reference materials for long-term preservation.
我们根据客户在不同时期理念及形象的变化,为众多的企业、机构提供推广手册的策划和设计、制作服务。我们综合色彩、图形、文字及摄影等平面创意手段和出 色的工艺制作技术为客户创作符合自身推广需求的宣传手册。
According to the change of customers' concept and image in different periods, we provide planning, design and production services for many enterprises and organizations. We integrate color, graphics, text and photography and other graphic creative means and excellent production technology to create brochures for customers to meet their own promotion needs.
企业画册已经成为企业宣传和对外展示非常重要的道具之一。企业画册一方面涵盖了企业精神、核心理念等企业灵魂,另一方面也要把企业的实质性内容如生产能力、特色、产品等包容进去。所以企业画册策划制作过程实质上是一个企业理念的提炼和实质的展现的过程,而非简单的图片文字的叠加。一本企业画册应该是给人以艺术的渲染、实力的展现、精神的呈现,而不是枯燥的文字和呆板的图片。
Enterprise album has become one of the most important props for enterprise publicity and external display. On the one hand, the enterprise album covers the soul of the enterprise, such as enterprise spirit and core concept, on the other hand, it also includes the substantive content of the enterprise, such as production capacity, characteristics, products, etc. Therefore, the planning and production process of enterprise album is essentially a process of refining the enterprise concept and showing the essence, rather than a simple superposition of pictures and words. An enterprise album should give people the rendering of art, the display of strength and the presentation of spirit, rather than boring words and rigid pictures.
随着市场化的运作和引资的需要,各级省、市、县、镇也加强了宣传,济南宣传画册就是其中主要的载体之一。但我们发现绝大多数宣传画册缺乏创意,多数只是将文字图片资料简单地进行分类排版,整本画册没有渲染力,效果甚微。一本画册应该能将当地的特点、人文等完整而有主次地呈现在读者面前。
With the market-oriented operation and the need to attract investment, all levels of provinces, cities, counties and towns have also strengthened publicity, and Jinan publicity album is one of the main carriers. However, we find that most of the publicity albums are lack of creativity, most of them are simply classified and typeset, and the whole album has no rendering power and little effect. A picture book should be able to present the local characteristics, humanities, etc. in front of the readers.
宣传册设计是企业宣传不可缺少的资料。怎样很好的结合企业特点,清晰表达宣传册中的内容,快速传达宣传册中的信息,是要通过良好的设计才能够达到上述的要求。
Brochure design is an indispensable material for enterprise publicity. How to combine the characteristics of the enterprise, clearly express the contents of the brochure, quickly convey the information in the brochure, is to achieve the above requirements through good design.
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