There are many things that printing factories can do, such as brochures, samples, books, newspapers, magazines, bills, cartons, paper bags, calendars, envelopes, paper rolls, book printing, poster printing, etc. in short, printed products can be seen everywhere. So what is the development direction of the printing plant in the future? Now let's take a look at it.

一、印刷厂的整合兼备

1、 Integration of printing plants

印刷业面临着劳动力成本在上升，店面或厂房的租赁费用不但上升，但印刷利润却在大幅下滑中。而造成这种利润的不断降低，根本原因是产能过剩，部分企业因缺乏核心竞争力，就大打价格战来维持在市场的基本生存。

The printing industry is facing the rising labor costs, the rental costs of stores or factories are not only rising, but the printing profits are falling sharply. The root cause of this continuous decline in profits is overcapacity. Some enterprises, due to the lack of core competitiveness, fight a price war to maintain their basic survival in the market.

二、改进设备

2、 Improving equipment

近几年来劳动力成本的持续攀升，提高生产效率、降低人工成本就显得迫切重要，而这主要的就是改进企业设备。适时更新，用适当的投资置换出劳动力是印刷厂的主要发展方向。

In recent years, with the continuous rise of labor costs, it is urgent to improve production efficiency and reduce labor costs, and the main thing is to improve enterprise equipment. Timely updating and replacing labor with appropriate investment are the main development direction of printing plants.

三、传统+数字印刷

3、 Traditional + digital printing

随着追求个性意识的增强以及环保要求提升使传统印企生产成本增加，加之数字印刷在技术上的日益改进。数字印刷将更多地进入各种印制领域，印刷厂也会更多地采用传统印刷加数字印刷的方式，来满足市场不断变化的需求。

With the enhancement of the pursuit of personality consciousness and the improvement of environmental protection requirements, the production cost of traditional printing enterprises has increased, coupled with the increasing improvement of digital printing technology. Digital printing will enter more various printing fields, and printing factories will also adopt more traditional printing plus digital printing to meet the changing needs of the market.

四、重视客户体验

4、 Value customer experience

为了彰显个性，不少客户更乐意量身定制适合自己的产品，而在数字印刷产品中，印刷品可以完全因人而异，在独特与个性化上做文章。眼下很多的印刷厂，也推出面对商家和消费者个人的个性化定制服务。

In order to show their personality, many customers are more willing to tailor their own products. In digital printing products, printed products can be completely different from person to person, making an issue of uniqueness and personalization. At present, many printing factories also offer personalized customized services for businesses and consumers.

五、让互联网介入经营管理

5、 Let the Internet intervene in business management

印刷厂除线下实体店之外，还应借助互联网来拓宽销售区域，在原材料、客户关系维护、企业利润方面，不断借助数据来进行分析，从而更精准的对变化做出改变。

In addition to offline physical stores, printing factories should also use the Internet to broaden the sales area. In terms of raw materials, customer relationship maintenance and enterprise profits, they should constantly use data to analyze, so as to make more accurate changes.

以上就是关于济南印刷厂发展方向的介绍，希望能够对您有所帮助，如果您想了解更多关于印刷厂方面的知识，请多多关注我们的网站：http://www.xinfengyinshua.cn

The above is about the development direction of the printing plant. I hope it can help you. If you want to know more about the printing plant, please pay more attention to our website: http://www.xinfengyinshua.cn