As a medium of text and information transmission, picture book is loved by many enterprises, and is a common marketing tool used by most enterprises. Especially for enterprises with less marketing expenses, picture books support the expectations of enterprises. According to these functions, brochures as a unique plasmid vector, the basic laws of its universality can be sorted out as follows.

1、赋予画册灵魂

1. Endow album with soul

取得成功非不经意。出色的宣传册常有一个的生命，也就是说是气质，一般根据版式设计、创意文案表述来构建。出色宣传册和拙劣宣传册中间的区别，不仅取决于室内设计师水准或用料的高矮，更加重要的是方案策划逻辑思维。

Success is not achieved by carelessness. Excellent brochures often have a life, that is, temperament. They are generally constructed according to layout design and creative copy expression. The difference between excellent brochures and poor brochures depends not only on the level of interior designers or the height of materials used, but also on the logical thinking of scheme planning.

2、见识定高矮。方案策划决策宣传册水准胜负，好看的设计方案仅仅对实行的一种性规定。用好看是否考量宣传册高矮是舍本求末的作法，观念才算是宣传册的使用者更应深入的。宣传册生命是公司（知名品牌）生命的提炼出升化，宣传册气场与公司（知名品牌）气场应一脉相承，出色宣传册胜在观念，赢在方案策划，高在设计方案。

2. Knowledge determines height. Scheme planning and decision-making brochures, the level of success or failure, good-looking design scheme is only a kind of provisions for implementation. Whether to consider the height of brochures with good looks or not is a way to sacrifice the essence and seek the end. The concept is more important for the users of brochures. The life of brochures is the refinement and upgrading of the life of a company (well-known brand). The gas field of brochures and that of the company (well-known brands) should be in the same line. Excellent brochures win in concept, scheme planning and design scheme.

3、逻辑渗透、串珠引线

3. Logic penetration, bead wire

宣传册方案策划全过程时要塑造“整分”逻辑思维，一个宣传册整体观，一个观念表述，一个总体形象营造，这些。再此整体观具体指导下，开展静脉注射填肉，将企业介绍、老板发言、公司过程、产品简介等內容分层键入。

In the whole process of the planning of brochures, it is necessary to shape the logical thinking of "integration", a holistic view of brochures, a concept expression, and an overall image building. Under the specific guidance of this holistic view, we carried out intravenous injection meat filling, and input the contents of enterprise introduction, boss's speech, company process, product introduction and so on.

4、有头有脸、品牌形象显出

4. Have a head and face, and show the brand image

面子是关于形象的。专辑的“头”和“脸”主要体现在封面和里面的整体风格上。专辑的封面和整体设计风格将给读者一个直观的印象，尤其是当许多专辑相互竞争时。

Face is about image. The "head" and "face" of the album are mainly reflected in the overall style of the cover and inside. The album cover and overall design style will give readers an intuitive impression, especially when many albums compete with each other.

5、眉清目秀、大有看头

5. Beautiful features and great prospects

每个人都不一样，企业也不一样。这张专辑应该以艺术的形式向读者传达这一“特色”——不流行的东西更有吸引力。在相册页面的内容处理中，可以参照“三点式一”的操作方法，即发现差异(difference)、构架交流点(受众兴趣)、具体表达点(具体表达材料)，并通过创意方式将这三点联系起来。

Everyone is different, so is the enterprise. This album should convey this "feature" to readers in the form of Art - something that is not popular is more attractive. In the content processing of photo album pages, we can refer to the operation method of "three-point one", that is to find difference, frame communication point (audience interest), specific expression point (specific expression material), and connect these three points through creative way.

6、图文并茂，赏心悦目

6. Picture and text, pleasing to the eye

相册应该有图片和文章。图片和文档之间的关系不是鸡和蛋之间的关系，而是伴随和互补的关系。根据经验，两者之间的协调主要取决于造物主本人。如果文案占主导地位，图片很可能与文案相匹配，而图片则处于从属地位。

Photo albums should have pictures and articles. The relationship between picture and document is not the relationship between chicken and egg, but the relationship of accompaniment and complementarity. According to experience, the coordination between the two mainly depends on the creator himself. If copywriting is dominant, the picture is likely to match the copy, while the picture is subordinate.

7、图片精挑、匹配为要

7. Image selection and matching are important

高质量画册用“图”讲究，不单指图片漂亮与否，而指图片要与画册自身相匹配。请求图片选用要契合画册本身特质，这里对画册设计者的认知才能提出了较高的请求。图片可以充沛表达信息，精度足够，与文案配适宜当，即契合美观规范。

High quality album with "pictures" pay attention to, not only refers to whether the picture is beautiful or not, but also refers to the picture to match the album itself. The request for picture selection should be in line with the characteristics of the album itself, which puts forward a higher request for the designer's cognitive ability. The pictures can fully express information, have enough precision, and match with the copy appropriately, that is, they conform to the aesthetic standards.

8、内容为先、材质恰当

8. Content first, material appropriate

画册以内容为重，方式次之。在材质和工艺的选择上，要根据用处、表现、设计、本钱等几方面综合思索。关于大多数企业而言，画册制造要以适宜为准绳。如业务员开辟市场所用画册若形大致重，无疑是为本人找费事，非明智选择。费用充足，特殊场所运用，有特殊目的的画册另当别论。

The album focuses on the content, followed by the way. In the choice of material and technology, we should consider the use, performance, design, cost and other aspects. As far as most enterprises are concerned, album manufacturing should be based on suitability. If the sales staff to open up the market, if the album is roughly heavy, it is no doubt a trouble for me, not a wise choice. It is a special case that the cost is sufficient, the use of special places, and the album with special purpose is another matter.

以上就是小编今日为大家分享的内容，希望可以帮助到大家。

The above is what I share with you today. I hope it can help you.