1、 Album design elements

1、定义元素。说白了定义元素是这些不实际上存有的，不看得见的，但大家的思想意识又能觉得到的物品。比如人们见到斜角的图型，觉得上边有点儿，物块的轮廊上带外缘线。定义元素包含：点、线、面。

1. Define the element. To put it bluntly, the defining elements are those objects that do not actually exist and can not be seen, but can be felt by everyone's ideology. For example, when people see the diagonal pattern, they feel that the upper edge is a little, and there is an outer edge line on the wheel Gallery of the object block. Definition elements include: point, line and face.

2、视觉元素。定义元素没有实际上的设计方案中多方面反映，它将是没有实际意义的。定义元素一般是根据视觉元素反映的，视觉元素包含图型的尺寸、样子、色彩等。

2. Visual elements. If the definition element is not reflected in many aspects in the actual design scheme, it will have no practical significance. The definition elements are generally reflected according to the visual elements, which include the size, appearance, color, etc. of the pattern.

3、关联元素。视觉元素在界面上怎样机构、排序，是靠关联元素来决策的。包含：方位、部位、室内空间、点等。

3. Associated elements. How to organize and sort visual elements on the interface depends on related elements. Including: orientation, location, indoor space, center of gravity, etc.

4、好用元素。指设计室表述的含意、内容、设计方案的目地及作用。

4. Easy to use elements. It refers to the meaning, content, purpose and function of the design scheme expressed by the design office.

企业画册设计基本规范（图二）

Basic specification for enterprise album design (Figure 2)

二、画册设计点、线、面组成

2、 Composition of picture album design points, lines and surfaces

形象是物块的外界特点，是看得见的。形象包含视觉元素的各一部分，全部的定义元素如点、线、面在出自于界面时，也具备分别的形象。

Image is the external characteristic of the object block and can be seen. Image includes each part of visual elements. All defining elements such as point, line and surface also have their own images when they come from the interface.

广告设计中的重复构成：在广告设计中，一组同样或类似的形象构成，其每一构成企业变成重复构成，重复构成是一个少的企业，运用它依据一定的组成标准排序、组成、便可获得是的组成实际效果。

Repeated composition in advertising design: in advertising design, a group of the same or similar image composition, and each constituent enterprise becomes repeated composition. Repeated composition is the least enterprise. Using it to sort and form according to certain composition standards, we can obtain the best practical effect of composition.

企业画册设计基本规范（图三）

Basic specification for enterprise album design (Figure 3)

三、色彩

3、 Colour

在画册设计的众多因素中，颜色是一个关键的构成。它可以生产制造氛围、衬托主题，加强版块的视觉撞击力，立即造成大家的留意与感情上的反映;另一方面，还可以更加深层次地表明主题与形象的个性特征，加强认知幅度，给人留有刻骨铭心的印像，在信息传递的另外使人海尔享有。

Among many factors in album design, color is a key component. It can create an atmosphere, set off the theme, strengthen the visual impact of the section, and immediately cause everyone's attention and emotional reflection; On the other hand, it can also show the personality characteristics of the theme and image at a deeper level, strengthen the cognitive range, leave an unforgettable impression on people, and make people enjoy it in the process of information transmission.

画册的颜色设计方案需从总体来看，重视各组成因素中间色彩三要素的总体一致，以组成能集中体现主题的基础色彩;进面考虑到颜色的亮度、色调、纯净度各要素的比照与调各关联。设计师针对行为主体色彩的牢牢把握，可协助用户组成总体印像，尽快了解主题。

The color design scheme of the album needs to pay attention to the overall consistency of the three elements of color among the constituent factors, so as to form the basic color that can centrally reflect the theme; The comparison and correlation of the elements of brightness, hue and purity of the color are considered. The designer's firm grasp of the behavior subject color can help users form an overall image and understand the theme as soon as possible.

企业画册设计基本规范（图四）

Basic specification for enterprise album design (Figure 4)

四、画册编辑

4、 Album editor

特别注意的是，画册的方式、开本转变较多，设计方案时要依据不一样的状况有所差异。

Special attention should be paid to that there are many changes in the way and format of the album, and the design scheme should be different according to different conditions.

页码偏少、总面积较小的画册，在设计方案时应使版块特点显眼，色彩及形象要确立凸出。版式设计因素中，关键文本可适度大一些。码较多的画册，因为要主要表现的内容较多，以便保持统一，总体的觉得，在编辑上应留意栅格构造的应用，要注重节奏感的转变关联，保存一定量的空白页，色彩相互关系应维持总体的融洽统一。

For the album with few page numbers and small total area, the design scheme should make the features of the section prominent, and the color and image should be established and prominent. Among the layout design factors, the key text can be moderately larger. The picture album with more codes should mainly show more contents in order to maintain unity. On the whole, we should pay attention to the application of grid structure in editing, pay attention to the transformation and correlation of rhythm, save a certain amount of blank pages, and maintain the overall harmony and unity of the relationship between colors.