手提袋印刷规划的作用主要表现在其便利、实用、维护、宣扬几个方面。为了寻求手提袋规划功用的合理性，规划师不只需求在规划上下功夫还要保证后期的印刷工序。由于手提袋作为一种展示企业形象、文明的重要物品，其印刷的好坏直接影响着人们对企业的认知。因此，在进行手提袋印刷时需求掌握一定的办法，保证手提袋终的精美、大方。

　　The function of handbag printing planning is mainly manifested in its convenience, practicality, maintenance and publicity. In order to seek the rationality of the planning function of handbag, planners not only need to work hard in planning, but also ensure the printing process in the later stage. As the handbag is an important item to show the image and civilization of the enterprise, the quality of its printing directly affects people's understanding of the enterprise. Therefore, when printing handbags, we need to master certain methods to ensure the ultimate beauty and generosity of handbags.

　　在现代的产品销售中以及各类宣扬促销活动中，购物手提袋可谓是必备良品，像一些服装、礼品、电子产品之类的产品在成交时，都会附赠给客户一款巨细适当、带有自己LOGO标志的手提袋，既便利顾客带着，也能无形中提高产品的层次宣扬自己的，还有一些商家会制作一些带有宣扬规划的手提袋进行大量分发，以促动推广。当然在一定程度内手提袋印刷制作得越精致，其包装也更加显得，费用也越高，因此购物手提袋定制也是各大商家所重视的日常商务需求之一。

　　In modern product sales and various promotional activities, shopping handbags can be said to be a necessary good product, such as some clothing, gifts, electronic products and other products in the transaction, will be accompanied by a large and appropriate, with their own brand LOGO logo handbag, not only convenient for customers to carry, but also invisibly improve the level of products to promote their own brand, there is also one. Some businesses will make handbags with promotional plans and distribute them in large quantities to promote brand promotion. Of course, to a certain extent, the more sophisticated handbag printing and production, the more advanced its packaging, the higher the cost, so shopping handbag customization is also one of the daily business needs that major businesses attach importance to.

　　为了更有效地宣扬产品和效劳，简直一切的商家都会为自己的产品配上精美的手提袋。看车展、到购物、买化妆品、去店扫货、出版社开新书发布会、产品商举行新品推介会……一路奔波而去的人们在回来的时候，总会手里提着各种各样的纸袋。这些纸袋，有的硕大，有的娇小;色彩有的淡雅，有的美丽，有的庄重;图画或标新立异以造型制胜，或幽默幽默大玩搞笑;有的侧重着重产品的使用作用，有的突出产品特色。这些大巨细小的纸质手提袋，构成了街上一道色彩艳丽的风景。

　　In order to publicize products and services more effectively, almost all businesses will match their products with exquisite handbags. Watching auto shows, shopping in shopping malls, buying cosmetics, going to famous stores to sweep goods, publishing houses to open new book conferences, product dealers to hold new product promotion meetings... People who go all the way back always carry all kinds of paper bags in their hands. Some of these paper bags are large and some are petite; some are elegant, some are beautiful and some are solemn; some are painted or innovative to win by shape, or humorous and funny; some focus on the use of products, and some highlight product characteristics. These large and small paper handbags make up a colorful scene in the street.

　　现在人们日常所见的纸质手提袋，比如，礼品袋、购物袋、广告性手提袋，多是用厚重的牛皮纸、牛皮卡纸、胶版纸、轻涂纸、白卡纸、压纹纸以及铜版纸、无光铜版纸，经过胶印机印刷、模切、粘和成型。由于印刷技术和设备的现代化，印刷图画非常精美、细腻、表现形式丰厚。并且依据客户的需求，可所以覆膜的，增加它的耐性和耐水性;也可所以亚光膜的，在夸耀产品质量的一起又不降低使用者的身份;有的干脆用纯牛皮纸制作，如加上独特的规划，则可赋予产质量朴典雅的格调，外似低调的奢侈不经意间透露出气息。

　　Nowadays, paper handbags, such as gift bags, shopping bags and advertising handbags, are mostly made of heavy kraft paper, kraft cardboard, offset paper, light coated paper, white cardboard, embossed paper, copperplate paper and Matt copperplate paper, which are printed, die-cut, glued and molded by offset press. Because of the modernization of printing technology and equipment, printing pictures are exquisite, delicate and rich in form. And according to the needs of customers, it can be coated to increase its endurance and water resistance; it can also be Matt film, in boasting of product quality without reducing the identity of users; some simply made of pure kraft paper, such as with a unique professional planning, can give the product quality simple and elegant style, it seems that low-key luxury casually reveals the noble atmosphere.

　　据介绍，就手提袋印刷的来说，铜卡纸手提袋成本高，其次是白卡纸、灰底白卡纸、白底白卡。如需求覆膜，其生产成本比牛皮纸要高一些。牛皮纸的挺度和耐性较好，外表也比较粗糙，并且带有底色，一般不适合4色印刷，只做一些单色印刷，也不用在外表覆膜。

　　According to reports, as far as the price of handbag printing is concerned, the cost of copper cardboard handbag is the highest, followed by white cardboard, white cardboard with grey background and white cardboard with white background. If film covering is needed, the production cost is higher than kraft paper. Kraft paper has good stiffness and endurance, rough appearance, and with background color, generally not suitable for 4-color printing, only do some monochrome printing, and do not need to cover the surface.

　　跟着经济的快速开展，我国礼品市场现已演化成礼品经济，礼品的概念也现已发生了天翻地覆的改变，白酒、红酒、包包、化妆品、名人字画、新出炉的电子产品等都包括其间。作为群众通俗的外包装物品——手提袋，更是商家宣扬使用的廉价的东西。

　　With the rapid development of economy, China's gift market has evolved into a gift economy, and the concept of gifts has undergone tremendous changes. Liquor, red wine, famous brand bags, high-grade cosmetics, celebrity calligraphy and paintings, new electronic products and so on are all included. Handbags, as popular external packaging items for the masses, are the cheapest things advertised and used by businessmen.

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