(1) The thought and singleness of carrying bag scheme

文字排版方案自身并不是目的，方案是为了十分好的传达客户信息，一个胜利的文字排版，有必要明晰客户的目的，并深化去理解，察看，研讨与方案有关的方方面面。

Text typesetting program itself is not the purpose, the program is to convey customer information very well, a successful text typesetting, first of all, it is necessary to clarify the customer's purpose, and deepen to understand, observe, discuss all aspects related to the program.

平面艺术只能在有限的篇幅内与读者触摸，这就需求文字排版版面有必要表现得单纯、精练。偏重单纯、精练，并不是单调、简单，而是信息的浓缩处置，内容的精练表达，是树立于新颖共同的艺术构思之少年宫的。因而版面的单纯化，既包含诉求内容的方案与提炼，又触及版面办法的构成技巧。

Graphic art can only be touched with readers in a limited space, which requires the text layout to be simple and concise. The emphasis on simplicity and conciseness is not monotonous or simple, but the concentration of information and the concise expression of content, which is set up in the children's palace of novel and common artistic conception. Therefore, the simplification of layout includes not only the scheme and refinement of appeal content, but also the composition skills of layout method.

（2）手提袋方案艺术性与装饰性

(2) Artistic and decorative design of handbag

文字版式方案的终目的是使信息有用地传达给受众、表现好诉求效果。要使文字版式十分好地为版面内容效劳，寻求合理的版面视觉言语十分重要。主题明晰后，版面方案和表现办法等则变成版面方案艺术的中 心。版面方案和表现办法有必要契合主题思想，强化整体方案，只要这样才干取得版式方案共同的艺术价值。

The ultimate goal of the text layout scheme is to effectively convey the information to the audience and show the appeal effect. In order to make the text layout serve the content of the page well, it is very important to seek a reasonable visual language of the page. After the theme is clear, layout scheme and expression methods become the center of layout scheme art. It is necessary for layout scheme and expression method to conform to the theme and strengthen the overall scheme. Only in this way can we obtain the common artistic value of layout scheme.

济南手提袋印刷

Jinan handbag printing

文字的版式方案已然要表现内容的主题思想，加强受众的留意力和了解力，又要美观大方，表现美学规则，做到内容与办法的共同。

The layout of the text has to show the theme of the content, strengthen the audience's attention and understanding, but also beautiful and generous, the performance of aesthetic rules, so that the content and method of common.

文字排版构成是传达信息的桥梁，所追的圆满办法有必要契合主题的思想内容，这是版面构成的根基，只讲求表现办法而疏忽内容，或只求内容而短少艺术表现，版面都是不胜利的。

The composition of text typesetting is a bridge to convey information. It is necessary to pursue a satisfactory way to fit the ideological content of the theme, which is the foundation of the composition of the layout. If we only focus on the way of expression and neglect the content, or only focus on the content and short of artistic expression, the layout will not win.

偏重文字排版的谐和性准绳，也即是强化版面各种编排要素在版面中的结构以及颜色上的关联性。版面的文、图间整体布置与谐和的编排，可使版面具有次序美、条理美，从而取得更良好的视觉效果。

Emphasis on the harmony criterion of text typesetting is to strengthen the structure and color relevance of various layout elements in the layout. The overall layout and harmonious arrangement between the text and the picture of the layout can make the layout have the beauty of order and organization, so as to achieve better visual effect.